GENTLEMAN JACK  "REAL TO REEL" CAMPAIGN

PROGRAM OBJECTIVE:
Develop a national online short film competition designed to showcase raw talent and assist undiscovered African-American filmmakers in gaining greater access to the film industry.

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TARGET AUDIENCE:
"The Undaunted Striver" - This consumer has a strong desire to do or achieve something, typically requiring determination and hard work. For them, life is about balancing the constant pressure of where they are and where they want to go.

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ROLE & RESPONSIBILITIES:

 Account Manager

Responsibilities included, but were not limited to: 

• Project management

• Local & Celebrity Talent sourcing

• Scouted & booked venues

• Negotiated contracts

• Coordinated & managed on-site logistics

• Sourced and managed external vendors 

• Coordinated A/V logistics

• Managed creative production

• Client Stakeholder Engagement

• Other duties as assigned

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RESULTS:

• 500 million media impressions

• A 3-year tour of exclusive, star-studded events in (7) major U.S. cities

• 10,000+ RSVPs

• 6000+ physical attendees 

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